12 ways to guarantee more views, likes & comments to your LinkedIn posts

If you have written a LinkedIn article showcasing your expertise, you need to promote it effectively so that it can help and inform your connections and prospects.  Get your article the fame it deserves with my 12 tips.

How to promote your LinkedIn Publisher articles

  1. Post to groups – reach out to more people in your target area. Do make sure you check the group rules as they may not allow self-promotion. However, if you are helping, informing or answering a question, give some information with a link to your article (to find out more) as a more subtle way of getting people to your article.

Tip: to make this really easy, add the post as a status update, then share your update. Easily share to all the groups you think are relevant to receive it, plus as a bonus, post to twitter too!

  1. Send to individuals – a perfect example of this could be where you have a prospective client and your article provides answers to their questions. Send them a PERSONALISED message in LinkedIn, stating why you think they should read this article.
  1. Add it to your newsletter – your all-important list, prospects and potential clients. Why wouldn’t they want to read an article that would help or inform them? You could even ask them to like, comment or share the post if they found it informative. This could be done within LinkedIn itself or by social share buttons in the campaign.
  1. Link to old/relevant posts – if a previous article is relevant to the article you are writing, add a link to it in the copy so people can reference back to it.
  1. Have a catchy headline – this will ensure your post is read in the first place. Jeff Goins has come up with a fantastic formula for writing headlines:

Make sure your headline is enticing and ultimately answers your prospects’ questions. For example if I had entitled my post: “I always promote my LinkedIn content, do you?” would you have read the article? LinkedIn Publisher is becoming crowded – you have to stand out.

Tip: I always tell people to see what articles/emails they open, as it’s a good indicator of the style you could use.

Tip: You could always split-test title options in your newsletter system, then post on LinkedIn with the one that got more hits.

  1. Call to Action (CTA) –to get more exposure to your post, ask your readers to like, comment or share the post if they enjoyed it. If you don’t ask, you don’t get.

Tip: Don’t forget to add other important CTA’s like ‘sign up to my newsletter to get more of my articles straight to your inbox’ or put a link to your website/product/service.

  1. Use other social sites – if your prospects are on other social sites, share with them via those too. Don’t restrict yourself to just one tweet or Facebook update, put out as many as you like. As long as you mix up the copy that goes with the link, that’s fine. Give a useful snippet to the article with a link to read more.
  1. Add to your LinkedIn Company Page – engage with your followers when posting your fantastic content. See if you can you spark conversation around the post.

Tip: Pin the post to the top for a few days so it is prominent when people land on your page.

Tip: Got employees or company page admins? Get them to share the post with their connections.

  1. Drive traffic to your LinkedIn profile – thus people will see your LinkedIn posts. You can do this by adding a LinkedIn button to your website, adding a link on your business card, adding a link to your email signature, or connecting with people directly after you meet.

Tip: If you are networking and someone mentions they need help in your area of expertise, send them a personalised note with a link to your article for more information. This will help to build the relationship from the outset.

  1. Sponsor your update – use LinkedIn’s paid option to promote your content through LinkedIn Sponsored Updates. If you have money to spend on this form of marketing, it’s a great way of getting more exposure.
  1. Post regularly – once you have started, keep the momentum. Think about who you are targeting and what your goals are for posting on LinkedIn. Are you launching a new product or service and want more people to visit your website? Are you promoting an event and want more sign-ups? Don’t forget, your goals are specific to you.
  1. Connect with influencers and thought leaders – include quotes or infographics from industry leaders in your post. Connect with them on LinkedIn and ask them if they could share the post once it’s written. Just think of the audience it would reach then!

Now over to you! You may not want to incorporate all these ways to promote your post, so find out what works for you and go with it. You could always try and mix it up to keep it interesting.

My Tips (I love a tip!):

  • Share, like and comment on others posts – if you do this I guarantee some people will reciprocate; it’s the nature of LinkedIn to help and support other businesses.
  • Outsource – these kinds of tasks can be outsourced to a virtual assistant/personal assistant or your marketing department, it’s not all down to you.
  • Write the perfect LinkedIn post – OkDork did a study of 3000 of LinkedIn’s most successful posts – what works and what doesn’t. Read about his findings here http://okdork.com/2014/09/09/linkedin-publishing-success/
  • Repurpose for your blog – don’t duplicate but do change your content slightly and add it to your website.
  • Images – people are drawn in by a good image. Use one as the main post image and throughout the article. If you are stuck, use this website to get a free image to use http://www.freeimages.co.uk/galleries.htm

How do you get more views to your LinkedIn posts? I would love to hear from you in the comments below.

This post was written for my LinkedIn Publisher. Please read it here:


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About me:

Jade Pluck owner of LinkedIn to Success, not only writes your LinkedIn profile so that you get found by potential clients, but most importantly teaches you how to use it effectively, so that you gain more business from it.

LinkedIn is an essential business tool that utilises your business connections to grow your business, so it is essential to make sure your profile is complete and that you are using it regularly in your business.

For more information, please look at my website www.linkedintosuccess.co.uk